Privacy Policy

Last Updated: [Insert Date]

Welcome to FREYA Shop, where your privacy is as important to us as the exquisite fit of our lingerie collections. At FREYA Shop, accessible via brasaleuk.com, we are committed to protecting your personal information with the same care and attention to detail that we devote to crafting our luxury balcony bras, bralettes, and nightwear. This Privacy Policy outlines how we collect, use, share, and protect your data when you visit our website or make a purchase. By using our site, you agree to the practices described herein, in compliance with applicable privacy laws such as the UK GDPR and other global regulations.

1. Information We Collect

To provide you with a seamless and secure shopping experience, we collect certain types of information:

• Personal Information: When you place an order, create an account, or contact us, we may collect your name, email address, shipping address, billing address, phone number, and payment details (e.g., credit/debit card information processed securely via our payment gateways).
• Technical Data: We automatically collect information such as your IP address, browser type, device information, and cookies when you browse our site to enhance functionality and security.
• Usage Data: Details of your visits to our website, including pages viewed, time spent, and referral sources, help us improve our offerings.
• Communication Data: If you contact our customer care team at [email protected], we may retain your messages and responses.

2. How We Use Your Information

We use your data solely to enhance your experience with FREYA Shop, reflecting our commitment to elegance and trust:

• To process and fulfill your orders for products like bikini sets, chemises, or minimiser bras, including payment processing, shipping, and returns.
• To communicate with you about your orders, account updates, and promotional offers (with your consent where required).
• To improve our website, product range, and customer service based on usage analytics.
• To ensure security by monitoring for fraud and unauthorized access, in line with our secure payment methods.
• To comply with legal obligations and enforce our terms and conditions.

3. Sharing and Disclosure of Information

We value your privacy and do not sell your personal data. However, we may share information with trusted third parties under these circumstances:

• Service Providers: We partner with payment gateways (e.g., Visa, MasterCard, PayPal) and shipping carriers to process transactions and deliver orders securely. These providers are bound by confidentiality agreements.
• Legal Requirements: We may disclose data if required by law, such as to comply with a subpoena or protect our rights and safety.
• Business Transfers: In the event of a merger or sale, your data may be transferred to a successor entity, with notice provided.

We ensure all third parties adhere to strict data protection standards, and we do not share data with advertisers without your explicit consent.

4. Data Storage and Security

Your data is stored securely on protected servers, and we implement robust measures to safeguard it:

• Encryption: We use SSL (Secure Sockets Layer) encryption to protect data during transmission, similar to the security described in our payment methods.
• PCI-DSS Compliance: Our payment systems are compliant with the Payment Card Industry Data Security Standard, ensuring your financial details are never stored on our servers.
• Access Controls: Only authorized personnel have access to your data, and we regularly review our security protocols.
• Data Retention: We retain personal data only as long as necessary for the purposes outlined, typically for the duration of your account or as required by law.

While we strive for maximum security, no online method is 100% secure, and we encourage you to use strong passwords and monitor your accounts.

5. Your Rights

As a valued customer, you have rights over your personal data, including:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You may update or correct inaccurate information in your account settings.
• Deletion: You can request deletion of your data, subject to legal exceptions.
• Objection and Restriction: You may object to certain processing or request limitations on how we use your data.
• Withdrawal of Consent: If we rely on consent for marketing, you can withdraw it at any time by unsubscribing from emails or contacting us.

To exercise these rights, please contact us at [email protected]. We will respond within 30 days, in accordance with applicable laws.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for site functionality, such as remembering items in your cart or secure login.
• Analytical Cookies: Help us analyze traffic and improve our site performance (e.g., via Google Analytics).
• Marketing Cookies: Used to display relevant ads, based on your preferences and browsing history.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality. For more details, see our Cookie Policy [link to a separate Cookie Policy if available].

7. International Transfers

As we serve customers globally (excluding some Asian countries and remote locations), your data may be processed outside your home country. We ensure such transfers comply with legal standards, such as using EU-approved mechanisms for data protection.

8. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or laws. The latest version will always be posted on our website with the effective date. Continued use of our site constitutes acceptance of updates.

9. Contact Us